Understanding your target audience combined with detailed keyword research will help drive the content strategy. Most of your potential patients will be looking for optometrists within your local area.
Your website will need to fulfil the needs of your target audience and must stand out amongst the competition. Prevention Digital will build you a perfect, scalable solution that can integrate with your CRM system.
The marketing strategy should focus on local and hyperlocal campaigns. But its not just new customers you need consider, our marketing strategy will also focus on driving repeat business from existing patients.
We focus on building your brand at various stages in the marketing funnel. From SEO and PPC through to social media and email marketing, our holistic approach means you can focus on satisfying your patients.
As we adapt to fall out of the COVID-19 pandemic, we too must adapt our marketing approach in order to satisfy the needs of your target audience. We split test campaigns to try new ideas and focus on what works best.
Getting new customers is hard, but keeping them is even harder. It’s not just a matter of price and quality, there are so many opticians out there that it can be really difficult to stand out from the competition.
The pandemic hasn’t just changed individual priorities, its become a catalyst for changing how we work. Opticians need to revolutionise the way they operate.
Our digital solution includes CRM management and email automation. We can revolutionise the customer journey by sending out targeted email reminders, promotions and take bookings for virtual meetings. We can monitor these marketing touchpoints over time, and optimise them for better engagement metrics and conversions.
Opticians need to stand out amongst the crowd. By redefining your marketing process and promoting the unique aspects of your opticians, Prevention Digital will generate new business opportunities and generate more revenue from existing ones.
Your marketing campaigns need to be targeted. Local and hyperlocal campaigns will resonate with your target audience better. By using geo-targeted keywords we can build ad campaigns that target individuals near your opticians. We will also drive increased exposure from local searches, Facebook ads, video content and much more.
We are confident you will find our consultation useful, and we’re hear to support your brand if or when you are ready. Complete the form below and one of our digital experts will get in touch to present you with a personalised proposal.