Understanding your target audience combined with keyword analysis will help to form the wider content strategy. Many of your potential patients will be searching for services within your local area.
We provide bespoke, mobile-friendly websites that are tailored to your target audience and overall branding. Our websites are designed for ease of use and will lead to higher conversion rates.
We look at the various different touch points within your dentistry brand and implement a marketing strategy to increase exposure, instil confidence and generate more revenue from existing patients.
A multi-channel approach including SEO, PPC, Email Marketing, Social Media Marketing & Video Marketing will be implemented by our team of healthcare digital marketing experts.
Marketing is a transformative process, everything we create is built on years’ of data analysis. We monitor your campaign performances and test new ideas to increase engagements, leads and conversions.
Creating and implementing a marketing strategy that does not target local audiences is a complete waste of time and money. Those looking for a dentist for themselves and their immediate family are unlikely to travel far from their home (exceptions for cosmetic dentistry).
Individuals are reluctant to seek help for teeth or gum problems, this has been made worse by the COVID-19 pandemic. Without demonstrating expertise on a personal level, or highlighting the urgency of treatment in certain situations, many will remain on the fence about seeking help for their teeth and gum problems.
To stand out from your competition, you must demonstrate expertise and trust to a wider demographic audience. Considerations around COVID-19 safety measures, concerns around tooth and gum related problems and the procedures involved. Imagery needs to reflect a wide demographic (family friendly) and content needs to be easy to understand.
Your website branding and imagery should focus on the solution to dental problems. Readers should have instant access to the necessary information around pricing, procedures, safety guidelines, medical recommendations as well as easy access to registering with your dental clinic. Campaigns need to focus on your target audience within close proximity to your clinic.
Your website needs to be a trusted source of information. You have to clearly define the different services you provide (the problem), and the reader needs to feel compelled towards the solution. With the right expertise from Prevention Digital, your website and wider marketing strategy needs to be highly optimised for trust signals, localised traffic and conversions.
We are confident you will find our consultation useful, and we’re hear to support your brand if or when you are ready. Complete the form below and one of our digital experts will get in touch to present you with a personalised proposal.
