If you’re a local dentistry, chiropractor or cosmetic surgeon, the bulk of your customers will likely be searching for your services within close proximity to your business. In fact, data shows that 80% of local searches convert, and nearly 50% of searches performed on Google are for local businesses.
If you’re a local business, targeting potential customers close by should be your number one priority. We will create the perfect PPC campaign for your healthcare business.
We use a number of ad platforms such as Google Ads (adwords) and Bing ads to create local campaigns and continuously tweak them for optimal clicks and leads.
Remarketing is a way of showing ads to people who have already visited your website. It allows you to retain customer interest in your products or services, which is especially valid in the healthcare industry including for surgical practices, addiction treatment centres, pension firms, health insurers and more.
Remarketing has a much higher click-through rate than traditional PPC because potential customers have already shown an interest in your business offering.
We can display dynamic ads based on visit history, and entice potential customers over the finish line.
Campaign & Ad Optimisation
Are you concerned about your ROI with existing campaigns? Are you spending lots of money and generating very few clicks? Perhaps you are generating lots of clicks but the phones are not any busier?
We’ll help you optimise your PPC campaign, landing pages and sales funnels to help reduce ad spend and drive higher conversions.
Landing Page Optimisation
Are your PPC landing pages optimised for mobile? Are they engaging and instil confidence? Can the visitor access all relevant information so they can make an informed decision about your products or services?
We create highly customised, data-driven landing pages to test what works for your potential customers (A/B split testing). We incorporate media such as video or animation to demonstrate your product offering and instil confidence in your brand.
Long tail keywords (keywords with 3 or more words) may have lower search volume, but they typically cost less per bid and are more relevant to the user’s search intent.