Understanding your target audience combined with keyword analysis will help to form the wider content strategy. Many of your memberships will be generated from local search queries.
We build bespoke, mobile-optimised websites that resonate with your target audiences. Imagery needs to reflect a wider audience and not alienate those who would benefit most from a gym membership.
When it comes to generating new gym memberships, a holistic marketing strategy that targets a local audience will yield the best results. Our team of professionals will manage the entire process for you.
From SEO and PPC through to social media and email marketing, we utilise all digital channels to increase your gym’s exposure from potential and existing memberships.
Just like getting fit or building muscle, marketing is a transformative process. Everything we create is built on years’ of data analysis and we test new ideas to increase engagements, leads and conversions.
Excessive imagery of ripped athletes will alienate those who need gyms the most, and reinforces unhealthy and unachievable goals.
Sign up discounts may get memberships through the door, but it will not retain memberships long term. Providing something of real value will generate and retain memberships.
Branding and imagery needs to reflect positivity and realistic expectations. Those starting out need to feel welcomed and comforted. ‘Healthy’ comes in all shapes and sizes and therefore branding needs to reflect a wider demographic.
As gyms re-open following the COVID-19 restrictions, many will still be hesitant to attend gyms due to existing ill health or age. Adapting to these changes will be key to building and retaining memberships from demographics who would benefit the most.
Marketing needs to be tailored to a local audience for optimal sign ups. We can manage the entire marketing landscape for your gym so that you can focus on running it. From SEO and paid ads through to video marketing and print, we’ll make sure your brand message is heard by the right audience, at the right time.
We are confident you will find our consultation useful, and we’re hear to support your brand if or when you are ready. Complete the form below and one of our digital experts will get in touch to present you with a personalised proposal.