Understanding your target audience is the first step to building a successful brand and marketing strategy. As the pandemic continues to take its toll on NHS resources, many are now looking at alternative options to free healthcare. Tapping into those audiences requires detailed marketing analysis, keyword research and brand consultancy.
We understand health insurance cover can be complex, but it’s even more daunting for those looking for cover. Our web design and development solutions will instil confidence in potential customers.
Our marketing strategy is built on many years of experience and data analysis. We utilise many marketing channels and target various demographics across various health related problems, providing solutions to those problems.
From SEO and PPC through to social and email marketing, tapping into the different marketing channels at the right time will generate the best results. The goal is to generate new leads, but also retain existing customers.
Health insurance is progressive, and as the world battles with new health related issues, your business will need to adapt. Our creative campaigns are measured and optimised because we test new ideas and stick to what works.
When asked about private health insurance, many will draw the conclusion that health insurance is expensive and full of “fine prints”.
In a world full of health insurance providers, standing out amongst the growing demand can be a difficult challenge.
The whole purpose of marketing is to convey clear and consistent messaging. Prevention Digital will help you to sway potential customers by tapping into their fears and provide solutions to their health-related worries.
There are many target audiences to consider at various different stages in the conversion funnel. While some may be researching different health insurance providers, others may not even realise they need it yet! The content strategy needs to focus on the different health-related issues, their signs and symptoms, and the various different treatment options available.
Prevention Digital will help you to stand out against your competitors by creating highly engaging and targeted campaigns. Whether its an individual plan or family cover, we create unique sales funnels for optimal engagements and leads. Our process is data-driven, so that each campaign can be tweaked over time for higher conversions.
We are confident you will find our consultation useful, and we’re hear to support your brand if or when you are ready. Complete the form below and one of our digital experts will get in touch to present you with a personalised proposal.