Digital Marketing Health Insurance Providers
Health insurance providers are faced with a lot of challenges. They have to find new customers, keep existing ones and make sure that their clients get the medical care they need. COVID-19 has added further complexities into the mix, and standing out from the competition requires marketing professionals who know the difference between average and outstanding.
WHAT WE MAKE UNIQUE
Why Choose Prevention Digital
Our team has been working in this industry for years, so we know what works and what doesn’t work when it comes to digital marketing strategies. We also understand how different industries operate differently, which is why we offer personalised services tailored specifically towards your needs as a hospital owner or manager. We do this by managing all areas of your digital marketing needs including SEO, PPC, email marketing, web development, design & social media
Our Process
RESEARCH
Understanding your target audience is the first step to building a successful brand and marketing strategy. As the pandemic continues to take its toll on NHS resources, many are now looking at alternative options to free healthcare. Tapping into those audiences requires detailed marketing analysis, keyword research and brand consultancy.
WEB DESIGN & DEVELOPMENT
We understand health insurance cover can be complex, but it’s even more daunting for those looking for cover. Our web design and development solutions will instil confidence in potential customers.
MARKETING STRATEGY
Our marketing strategy is built on many years of experience and data analysis. We utilise many marketing channels and target various demographics across various health related problems, providing solutions to those problems.
MULTI CHANNEL MARKETING
From SEO and PPC through to social and email marketing, tapping into the different marketing channels at the right time will generate the best results. The goal is to generate new leads, but also retain existing customers.
OPTIMISATION & SPLIT TESTING
Health insurance is progressive, and as the world battles with new health related issues, your business will need to adapt. Our creative campaigns are measured and optimised because we test new ideas and stick to what works.
Talk To Us Today
Speak to one of our marketing experts today to book a free consultation.
The Problem
There is a growing demand for private healthcare following the COVID-19 pandemic, but with so much choice combined with complexities around cover, many just sit on the fence indefinitely.
Confusion
When asked about private health insurance, many will draw the conclusion that health insurance is expensive and full of “fine prints”.
Competition
In a world full of health insurance providers, standing out amongst the growing demand can be a difficult challenge.
The Solution
The whole purpose of marketing is to convey clear and consistent messaging. Prevention Digital will help you to sway potential customers by tapping into their fears and provide solutions to their health-related worries.
There are many target audiences to consider at various different stages in the conversion funnel. While some may be researching different health insurance providers, others may not even realise they need it yet! The content strategy needs to focus on the different health-related issues, their signs and symptoms, and the various different treatment options available.
Prevention Digital will help you to stand out against your competitors by creating highly engaging and targeted campaigns. Whether its an individual plan or family cover, we create unique sales funnels for optimal engagements and leads. Our process is data-driven, so that each campaign can be tweaked over time for higher conversions.
More Reasons to Choose Prevention Digital
Getting to a solution takes time and most importantly, expertise. We are a digital marketing agency with decades of experience in the healthcare industry. our team consists of the qualified psychotherapist, digital marketing practitioners, web developers, and designers who understand the difference between average and sensational.
EXPERIENCED HEALTHCARE MARKETING PROFESSIONALS
MANAGED DIGITAL MARKETING SOLUTION
DATA DRIVEN RESULTS THAT WORK
We can help you turn the ‘problem’ into a ‘solution’ with just a few clicks
Book a FREE Consultation Today
We are confident you will find our consultation useful, and we’re hear to support your brand if or when you are ready. Complete the form below and one of our digital experts will get in touch to present you with a personalised proposal.
