Email Marketing
Effective email marketing is all about personal touch and relevance. When you communicate with your customers in a way that resonates and offers them real value, it positively shapes how they see your brand. That’s what Prevention Digital does for you.
Our approach to email marketing strikes a fine balance between automation and personalisation. We meticulously craft emails, incorporating elements our team has tested for higher engagement. This method helps you get more returns on email marketing effectively.
The Way We Roll Our Email Marketing Services
Here are the details of the email marketing services we provide:
Email Writing Services
We understand the power of a good subject line and write ones that encourage the “open ratio”. Our emails start with engaging introductions that highlight the value for the reader, keeping them hooked. We also include persuasive calls-to-action (CTAs) to prompt the desired response.
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Campaign Planning & Strategy
After understanding your email marketing goals, we develop a strategy focused on identifying the target audience. Our content strategists create concepts that capture the audience’s interest and deliver value. Whether it’s nurturing leads, attracting new customers, or re-engaging inactive subscribers, we’ve got it covered.
“Our data-driven approach to content strategy allows us to map out thousands of pages into content ideas and topics. We then produce optimised page plans that are tailored to your target audience and their search intent.”
Jason Shiers
Founder & CEO
Template Design & Customization
We analyse your brand’s identity, including logos and colour palettes, to create templates that reflect your values and tone. Our designs vary for different types of communication – from promotions to newsletters – and are responsive across devices.
Subscriber Lists Management
We build systems to grow your subscriber list through sign-up forms, customer interactions, and lead magnets. Our team segments this list based on demographics and behaviour, ensuring regular updates and cleansing for accuracy. We also implement a preference centre, allowing subscribers to choose what content they receive and how often.
A/B Split Testing
A/B split testing is a technique to compare the outcomes achieved by inputting two different versions. We use A/B split testing to compare different versions of email elements like subject lines, images, copy, and CTAs. This helps us measure performance in terms of open rates, click-through rates, and conversion rates.
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Our experienced SEO team will walk you through our process.
Integration With CRM Systems
Our team enables real-time synchronisation of CRM software with email marketing platforms to empower the company with more accurate data. We customise these integration settings based on the business processes of your brand for maximum efficiency.
Frequently Asked Questions
PPC costs consist of a management fee plus your ad budget. Over time we optimise your ad campaigns optimal clicks and leads. The cost of each click will depend on the keyword competitiveness. We charge a flat management fee of £750 per month.
Absolutely. Our team of PPC experts will continuously monitor and tweak your campaigns for optimal ROI. Additional traffic and revenue from PPC campaigns can easily be tracked and verified. In conjunction with PPC, we always recommend building your traffic organically with our SEO solutions.
To increase conversions, we recommend optimising your ads and landing pages around one or two keywords. User search intent is key here, and while it’s tempting to use keywords with the highest search volume, generic keywords may have more than one search intent.
Long tail keywords (keywords with 3 or more words) may have lower search volume, but they typically cost less per bid and are more relevant to the user’s search intent.
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Ready To Drive More Leads?
Contact us today for a free consultation!
Contact Prevention Digital to get a free no obligation review of your marketing efforts, explore other options and see what you may be missing, what makes sense to try and where to concentrate your marketing.
