Content strategy is a strategic approach to organising and presenting content within an organisation, usually across multiple channels and formats. Content strategy is focused on how content can be produced and used to achieve a specific business goal.
Our data-driven approach to content strategy allows us to map out thousands of pages into content ideas and topics. We then produce optimised page plans that are tailored to your target audience and their search intent.
Copywriting: It’s more than just words..
No business wants to be a small fish in a big pond. You want to stand out and you want to stand apart from the competition that’s out there.. We’ll help you close more sales through smart, engaging copywriting that is optimised for your target audiences. Most importantly, our content is written with search engines in mind.
Semantic SEO: Advanced Copywriting
Semantic SEO is a methodology of naming and structuring your content in a way that complements the algorithms—and Google in particular—and their understanding of human language. Semantic SEO is an approach that uses human language as its basis for structuring content on your website.
By understanding the relationship between words and the users’ search intent, we can produce content that is optimal for both search engines and users.
FAQ’s & Guides
When it comes to health related industries, it’s likely your customers are looking for quick answers to their problems. Simple answers are the best answers.
Having relevant FAQ’s on a page can help user engagements, but it can also help search engines too. Furthermore, FAQs can be a great way to optimise for voice search.
With the addition of Alexa and Siri, voice search is fast becoming the new way to do search.
Voice optimization is a simple process of optimizing any kind of content for increased visibility on voice-powered platforms, reducing your bounce rate and increasing the number of visitors to the page. This can be achieved by optimising content around conversational related queries.
For many years now, high quality backlinks remain the strongest SEO ranking factor. If you want to build a strong brand and take on bigger competition, a link building strategy is a necessity.
There are many ways to build links. From competitions and giveaways to useful guides and PR. We have the experience and contacts to build the most important links into your site, while building strong lasting relationships with other webmasters. We also provide link building packages.
Link Audits & Negative SEO
If you’ve recently noticed a drop in traffic or have concerns about your backlink profile, Prevention Digital provides an in-depth link audit to determine if any toxic links are present. In some cases, other competitors have purposely built suspicious links into your site in an effort to reduce your site’s visibility in the search results.
If suspicious links are identified, we will produce a disavow file asking search engines to ignore these links.
Technical SEO is concerned with your site’s structure, speed and indexability. This also includes the user experience, with special considerations for mobile.
Here are some of the many technical SEO services we provide.
Schema is a semantic framework for web pages and sites, which provides search engines with a common language to better understand the information on web pages. Examples of Schema include organisation schema, review schema, service schema & local business schema.
By marking up relevant pages with the correct schema, you are providing search engines with a better understanding of your page’s intent.
Our technical SEO audits provide a 360 degree view of your site. If you have recently noticed a drop in traffic or positions, a technical audit may help to rule out crawl or index issues.
Our technical audits cover penalties, crawl & index issues, site structure issues, page speed issues and mobile experience issues.
Google has announced that 2021 will be an important year for website performance. You can read more about this update here.
The Google 2021 update will look at initial loading times, interactivity & visual stability of your web pages. It is clear that moving forward, site speed will become more of an important ranking factor.
Here at Prevention Digital we look to the root cause of your site’s performance issues
Index & Crawl Issues
Indexability covers much more than just 404s and “no follow” attributes. Server issues can damage your site’s performance in the search results as well.
If you have a large site, reducing the number of pages and combining content can actually boost your SEO efforts.
We utilise a number of SEO tools and provide recommendations that are tailored to your specific business needs.
Google penalties can happen for various reasons, from unnatural link building to “doorway” pages. We understand this can be a difficult period for your business.
If you have recently received a penalty, we can help you to recover as quickly as possible. We will put together an action plan and submit a reconsideration request to Google on your behalf.
If you’re a local dentistry, hospital or cosmetic surgeon, it’s likely that you want to attract local customers. Data shows that 80% of local searches convert, and nearly 50% of searches performed on Google are for local businesses. Having a strong local SEO strategy is just as, if not important than your wider SEO strategy. Here are just some of the ways we can support your local business.
Citations are local business entries or directories that validate your business to other search engines. Directories including Yell should be consistent with your business information (name, address and phone number).
We will create the right citations and amend existing ones that present incorrect business information to boost your local SEO strategy.
Google my Business & Bing Places
To make the most of your local strategy, its important that your business is registered and optimised for Google my Business (GMB) and Bing Places.
Managing your reviews, posts, business categories, service areas and business description will help local customers find your products or services. Both GMB and Bing Places act as additional citations.
If you provide services in multiple locations, area pages are another great way to drive traffic from local customers. Area pages that provide value and uniqueness are perfectly legitimate.
We’ve helped healthcare businesses rank for surrounding counties and cities, while generating leads and revenue in the process.