Understanding your target audience combined with detailed keyword analysis will drive the content strategy. From “breast implants” to “tummy tucks”, such keywords generate thousands of searches.
We build bespoke, mobile-friendly & speed optimised websites that are tailored to your audience and overall branding, helping them feel at ease around cosmetic procedures.
Once we understand the broad spectrum of keyword topics and an audit of your existing website and marketing approach is performed, a multi-channel marketing plan is produced.
Our process includes SEO, PPC, email Marketing, social media marketing and video marketing to ensure we capitalise on keyword visibility, brand exposure, expertise and client retention.
Marketing is a transformative process and we continually monitor and optimise all areas of our marketing approach for engagements, clicks, leads and conversions.
There are two main reasons for this
As a cosmetic surgeon, you need to establish yourself as an authoritative voice and this needs to be reflected in your branding. A trustworthy brand will generate higher conversion rates.
Is cosmetic surgery safe? Can I trust a cosmetic surgeon to do a good job? Those looking for cosmetic surgery will find comfort in video tutorials from a trusted expert alongside genuine reviews.
To be a leader in cosmetic surgery, you have to establish yourself in many medical journals. You have to regularly feature in the newspapers highlighting the importance of cosmetic safety measures. You should create video content to reassure your target audience about procedures.
Your website branding and imagery should focus on the solution to problems. Colours and fonts should be cheerful and help to reduce anxiety around procedures. Readers should have instant access to the necessary information around pricing, procedure lengths, safety guidelines, medical recommendations etc..
Your website needs to be a trusted source of information. You have to clearly define the different services you provide (the problem), and the reader needs to feel compelled towards the solution (before and after videos). With the right expertise from Prevention Digital, your website will be highly optimised to bring trust to the mind of your potential clients, and for traffic, leads & revenue.
We are confident you will find our consultation useful, and we’re hear to support your brand if or when you are ready. Complete the form below and one of our digital experts will get in touch to present you with a personalised proposal.