Social Media

Social media is an important stepping stone in the sales funnel. Prospective customers use it to understand what others’ think of your brand. Maintaining a strong presence on social will improve your brand reputation and instil confidence in potential customers.

What is Social Media Marketing?

Social Media Marketing is the strategy of marketing your business through media that includes social networks such as Facebook and Twitter. Like any other marketing strategy, Social Media Marketing is a way to build relationships with your audience.

Each social media platform has its target demographic. We focus on those channels that are in line with your target audience.

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Once we understand your business needs and requirements, we create a strategy for the various different platforms that are tailored to your target audience. We work with most of the social platforms including Facebook, Twitter, Instagram, Pinterest, Linkedin, Youtube and Whatsapp. We combine a number of different strategies for improving your brand visibility and increasing engagement metrics.

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Social Media Strategy

If you’re a dentistry, chiropractor, cosmetic surgeon or similar, your social strategy should focus around the positive success stories from previous customers. Videos that demonstrate procedures should serve to comfort individuals who may have worries or concerns.

If you need help with a Social Media strategy, Prevention Digital can build you one from the ground up.

Brand Reputation Management

Staying on top of negative comments and feedback is essential in today’s world. We use tools to find negative brand mentions and flag them for a follow up response. It is much better to respond to negative feedback than to simply ignore it.

Social Ads & Retargeting

Social ads can be a great way to generate interest in your products and services. Timing is key here. We create and design targeted ads to both new and returning website visitors.

Facebook retargeting allows you to display ads to those who have visited your website. These are prospective customers who have already shown an interest in your brand, the goal is to aid them past the finish line.

FAQ’s

How much do your services cost?
We charge a flat fee of £500 per month, per social media channel. Additional fees apply for content creation, video production or ad spend.
Which social media platforms are best suited for the healthcare industry?
We recommend platforms that allow for visual representations of your brand and services. Facebook is good for a slightly older demographic, Pinterest is predominantly a female demographic, and Instagram is more targeted towards a younger audience. We also recommend youtube for demonstrating certain procedures, such as teeth whitening procedures or corrections if you’re a chiropractor.
Are there additional costs for paid ads?
Yes, we would set aside a budget each month for ads and retargeting campaigns. We recommend a minimum of £30 a day for competitive sectors.

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