Digital Marketing
Care Homes

The care home sector is a rapidly growing industry, and in the wake of the COVID-19 pandemic many families are having to make tough decisions around the choice of care their loved ones may receive. Care homes have needed to adapt to the pandemic, and our digital marketing & branding solutions provide the perfect solution.
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Why Choose Prevention Digital?
Prevention Digital offer holistic and effective online marketing solutions that can help you grow your business and drive more enquiries. Our team of experts will work with you to develop a tailored strategy that meets your needs. You’ll have access to our digital marketing expertise including SEO, PPC, email marketing, web development, design & social media
Stage 1
Stage 1
Research
Research

Understanding your target audience is an important step in the marketing process. Given that most care home residents will reside close to loved ones, a localised marketing strategy will ensure optimal results.

Stage 2
Stage 2
Web Design & Development
Web Design & Development

It’s a big decision to put someone into care and everything from your website layout and general branding needs to feel comforting. Our team of designers and developers will build the perfect solution for you.

Stage 3
Stage 3
Marketing Strategy
Marketing Strategy

Understanding keywords is one thing, but building pages of content that satisfy user search intent is another. Care homes need to focus on bite-size information and video to help ease the fears of decision makers.

Stage 4
Stage 4
Multi Channel Marketing
Multi Channel Marketing

A multi channel marketing approach is important given the reluctance to commit to care. We optimise your entire marketing process so that your brand is visible within search engines, social media and across the web.

Stage 5
Stage 5
Optimisation & Split Testing
Optimisation & Split Testing

Our process is entirely data-driven and we’re not afraid to test new ideas. We do this by split testing your campaigns to see which creative ideas work better, to ensure your campaigns result in optimal clicks and leads.

The Problem
In additional to the guilt loved ones may feel towards care homes, COVID-19 has only increased anxiety around decision-making. Reassuring loved ones during this time of crisis is key to more leads and higher conversion rates.

Trust & Expertise

It’s a big decision for a relative to commit to care for an elderly or vulnerable relative, so your website and general branding needs to feel comforting and reassuring. Your medical expertise is needed.

Fear

COVID-19 has added an additional layer of anxiety, so it’s important that your website reflects this. You need to demonstrate that you are taking it seriously and that you are on top of all health guidelines.

The Solution

Your marketing strategy needs to be tailored to a local audience and it must provide solutions to the fears of loved ones (the decision makers). Your website needs to reflect compassion and understanding, with care around navigation and ease of use.

COVID-19 and concerns around it’s affects on the elderly and vulnerable will remain well beyond the pandemic. Highlighting the important steps you are taking to keep residents safe will help ease anxiety around care commitments.

It’s unlikely one will commit to treatment for their loved ones without due diligence and research. You need to establish what separates you from your competitors, and ensure that your brand is tapping into all of the necessary marketing channels to instil brand confidence. Prevention Digital will manage the entire process for you, so that you can focus on providing the levels of care your residents deserve.

More Reasons to Choose Prevention Digital
Experienced Healthcare Marketing Professionals
Managed digital marketing solutions
Data driven results that work
Getting to a solution takes time and most importantly, expertise. We are a digital marketing agency with decades of experience in the healthcare industry. our team consists of the qualified psychotherapist, digital marketing practitioners, web developers, and designers who understand the difference between average and sensational.
We can help you turn the ‘problem’ into a ‘solutions’ with just a few clicks
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