Understanding your target audience is an important step in the marketing process. Given that most care home residents will reside close to loved ones, a localised marketing strategy will ensure optimal results.
It’s a big decision to put someone into care and everything from your website layout and general branding needs to feel comforting. Our team of designers and developers will build the perfect solution for you.
Understanding keywords is one thing, but building pages of content that satisfy user search intent is another. Care homes need to focus on bite-size information and video to help ease the fears of decision makers.
A multi channel marketing approach is important given the reluctance to commit to care. We optimise your entire marketing process so that your brand is visible within search engines, social media and across the web.
Our process is entirely data-driven and we’re not afraid to test new ideas. We do this by split testing your campaigns to see which creative ideas work better, to ensure your campaigns result in optimal clicks and leads.
It’s a big decision for a relative to commit to care for an elderly or vulnerable relative, so your website and general branding needs to feel comforting and reassuring. Your medical expertise is needed.
COVID-19 has added an additional layer of anxiety, so it’s important that your website reflects this. You need to demonstrate that you are taking it seriously and that you are on top of all health guidelines.
Your marketing strategy needs to be tailored to a local audience and it must provide solutions to the fears of loved ones (the decision makers). Your website needs to reflect compassion and understanding, with care around navigation and ease of use.
COVID-19 and concerns around it’s affects on the elderly and vulnerable will remain well beyond the pandemic. Highlighting the important steps you are taking to keep residents safe will help ease anxiety around care commitments.
It’s unlikely one will commit to treatment for their loved ones without due diligence and research. You need to establish what separates you from your competitors, and ensure that your brand is tapping into all of the necessary marketing channels to instil brand confidence. Prevention Digital will manage the entire process for you, so that you can focus on providing the levels of care your residents deserve.
We are confident you will find our consultation useful, and we’re hear to support your brand if or when you are ready. Complete the form below and one of our digital experts will get in touch to present you with a personalised proposal.