Digital Marketing Care Homes
The care home sector is a rapidly growing industry, and in the wake of the COVID-19 pandemic many families are having to make tough decisions around the choice of care their loved ones may receive. Care homes have needed to adapt to the pandemic, and our digital marketing & branding solutions provide the perfect solution.
WHAT WE MAKE UNIQUE
Why Choose Prevention Digital
Our team has been working in this industry for years, so we know what works and what doesn’t work when it comes to digital marketing strategies. We also understand how different industries operate differently, which is why we offer personalised services tailored specifically towards your needs as a hospital owner or manager. We do this by managing all areas of your digital marketing needs including SEO, PPC, email marketing, web development, design & social media
Our Process
RESEARCH
Understanding your target audience is an important step in the marketing process. Given that most care home residents will reside close to loved ones, a localised marketing strategy will ensure optimal results.
WEB DESIGN & DEVELOPMENT
It’s a big decision to put someone into care and everything from your website layout and general branding needs to feel comforting. Our team of designers and developers will build the perfect solution for you.
MARKETING STRATEGY
Understanding keywords is one thing, but building pages of content that satisfy user search intent is another. Care homes need to focus on bite-size information and video to help ease the fears of decision makers.
MULTI CHANNEL MARKETING
A multi channel marketing approach is important given the reluctance to commit to care. We optimise your entire marketing process so that your brand is visible within search engines, social media and across the web.
OPTIMISATION & SPLIT TESTING
Our process is entirely data-driven and we’re not afraid to test new ideas. We do this by split testing your campaigns to see which creative ideas work better, to ensure your campaigns result in optimal clicks and leads.
Talk To Us Today
Speak to one of our marketing experts today to book a free consultation.
The Problem
In additional to the guilt loved ones may feel towards care homes, COVID-19 has only increased anxiety around decision-making. Reassuring loved ones during this time of crisis is key to more leads and higher conversion rates.
Trust & Expertise
It’s a big decision for a relative to commit to care for an elderly or vulnerable relative, so your website and general branding needs to feel comforting and reassuring. Your medical expertise is needed.
Fear
COVID-19 has added an additional layer of anxiety, so it’s important that your website reflects this. You need to demonstrate that you are taking it seriously and that you are on top of all health guidelines.
The Solution
Your marketing strategy needs to be tailored to a local audience and it must provide solutions to the fears of loved ones (the decision makers). Your website needs to reflect compassion and understanding, with care around navigation and ease of use.
COVID-19 and concerns around it’s affects on the elderly and vulnerable will remain well beyond the pandemic. Highlighting the important steps you are taking to keep residents safe will help ease anxiety around care commitments.
It’s unlikely one will commit to treatment for their loved ones without due diligence and research. You need to establish what separates you from your competitors, and ensure that your brand is tapping into all of the necessary marketing channels to instil brand confidence. Prevention Digital will manage the entire process for you, so that you can focus on providing the levels of care your residents deserve.
More Reasons to Choose Prevention Digital
Getting to a solution takes time and most importantly, expertise. We are a digital marketing agency with decades of experience in the healthcare industry. our team consists of the qualified psychotherapist, digital marketing practitioners, web developers, and designers who understand the difference between average and sensational.
EXPERIENCED HEALTHCARE MARKETING PROFESSIONALS
MANAGED DIGITAL MARKETING SOLUTION
DATA DRIVEN RESULTS THAT WORK
We can help you turn the ‘problem’ into a ‘solution’ with just a few clicks
Book a FREE Consultation Today
We are confident you will find our consultation useful, and we’re hear to support your brand if or when you are ready. Complete the form below and one of our digital experts will get in touch to present you with a personalised proposal.
