Digital Marketing For Private Hospitals
Private hospitals are in a competitive industry. They need to be on the cutting edge of digital marketing and advertising to stay ahead of their competitors. COVID-19 took the world by surprise and due to the huge backlog the NHS is facing, many are now looking at private care as an alternative to long waiting lists. That’s where Prevention Digital can help, with over 50 years’ combined marketing experience within the healthcare sector, we understand the growing requirements of the private healthcare field.
WHAT WE MAKE UNIQUE
Why Choose Prevention Digital
Our team has been working in this industry for years, so we know what works and what doesn’t work when it comes to digital marketing strategies. We also understand how different industries operate differently, which is why we offer personalised services tailored specifically towards your needs as a hospital owner or manager. We do this by managing all areas of your digital marketing needs including SEO, PPC, email marketing, web development, design & social media
Our Process
RESEARCH
Research will help private hospitals understand their target audience and what they want from them. It also helps them better understand how they should be using social media, email marketing, and other channels for communication.
WEB DESIGN & DEVELOPMENT
Web development and design for private hospitals is our specialty. We work with medical professionals to create websites that are tailored to their needs, from the look and feel of the site to the information it contains.
MARKETING STRATEGY
Our marketing strategy will help you get more patients through the door by focusing on what sets you apart from your competitors. We’ll create ancampaign that highlights your unique qualities, so people know they can trust you for personalised care.
MULTI CHANNEL MARKETING
From SEO and PPC to email marketing, you need a partner who can help you grow your patient numbers with an effective, data-driven approach. We’ll show you how we’ve helped other hospitals generate millions in additional revenue
OPTIMISATION & SPLIT TESTING
The needs of your patients will change over time, and our approach is no different. Our scalable solution allows us to test new ideas to see what works better over time, setting you apart from your competitors.
Talk To Us Today
Speak to one of our marketing experts today to book a free consultation.
The Problem
As COVID-19 and the aftermath of its affects continue to take a toll on public healthcare, many individuals and their loved ones are looking for alternatives to NHS treatment. Fundamentally, cost is an important factor, and private healthcare insurance providers make it difficult to understand what is covered, and for how long.
Cost
Cost is by the far the biggest factor when it comes to private treatment. Potential patients are unaware how affordable it can be.
Time
When individuals are concerned about their health they don’t want to read pages of text, they want to feel comforted and reassured, and video speaks a thousand words.
The Solution
Provide solutions to individual health concerns and scale your content strategy to cover a broad spectrum of keyword topics. Provide expertise around different problems, the signs and symptoms of specific health issues, and how to get the best levels of care for them.A good content strategy should focus on identifying and recognising a problem exists, and funnelling users to your solution. Video is the best way to cover topics without overwhelming individuals with excessive text.
The solution to a health related problem needs reflect compassion and understanding, and ultimately, needs to be the best solution for the individual. Potential patients need to feel compelled by your services, and trust that the alternatives are inferior. What is it about your private hospital that makes it unique? Is it the flexible payment plans, the choice of healthcare insurance providers, or the specialised treatments?
Most leads or conversions occur following various touchpoints within your marketing process. They may have found you via a blog on backpain symptoms, or via a targeted Facebook ad. Every touchpoint within your marketing funnel is a doorway to your brand, and a potential step closer to an enquiry or conversion. Here at Prevention Digital, we take care of the entire marketing landscape.
More Reasons to Choose Prevention Digital
Getting to a solution takes time and most importantly, expertise. We are a digital marketing agency with decades of experience in the healthcare industry. our team consists of the qualified psychotherapist, digital marketing practitioners, web developers, and designers who understand the difference between average and sensational.
EXPERIENCED HEALTHCARE MARKETING PROFESSIONALS
MANAGED DIGITAL MARKETING SOLUTION
DATA DRIVEN RESULTS THAT WORK
We can help you turn the ‘problem’ into a ‘solution’ with just a few clicks
Book a FREE Consultation Today
We are confident you will find our consultation useful, and we’re hear to support your brand if or when you are ready. Complete the form below and one of our digital experts will get in touch to present you with a personalised proposal.
