SEO Content Strategy

Using extensive understanding of SEO (search engine optimisation) strategy building, marketing service providers that have achieved a longstanding presence within the healthcare niche are the ones your business should be looking for. In this article we will elaborate on how our effective content strategy can help you get more business.

Why Is Content Strategy Important for SEO?

An impactful SEO content strategy needs a precise, balanced combination of both content optimisation and technical optimisation. You must ensure that your content appeals to your ideal audience, is transparent and applicable to the majority of search engines.

If a website’s content is successfully optimised for search engines such as Google, Bing and even DuckDuckGo, it will be visible to the majority of the people looking for information on these engines. The best strategies, however, also optimised for user experience.

Healthcare businesses need content that their customers would be interested in reading.

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On Page SEO

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Knowing the Target Audience

The target audience refers to people you want to attract to your website.

As far as SEO goes, this means current and potential customers who are using search engines to find businesses within your niche. These are the people who you want to click on your links and engage with your website. In other words, those who have a need you can cater to or a problem that your product can solve.

As your site engagement grows, brand value will exponentially go up.

A good marketing expert will assist in defining your target audience and directing them to your website.

Keyword Research

Keyword research provides you with specified search data that can assist you in answering questions such as:

  • What are my potential customers searching for?
  • How many people are searching for topics my service or product covers?
  • How should I present my product and/or service to best fit their organic queries?

The process involves a combination of research tools, reviewing existing content, competitors, finding frequent questions that your target audience is asking, as well as themes which may be harmful for your business

Topics that are relevant to your products and services, or subjects your website addresses, are researched and turned into keywords for your website’s content optimisation.

Grouping Keywords into Topics

Keyword grouping is the process of generating groups of connected keywords.

This is beneficial as it takes advantage of the many search terms that could have similar ‘search intent’. As an example, consider the searches “health clinic near me” and “local health clinic” – the searchers have the same intent: finding a clinic near to their location. If your pages are optimised for a single query, you will miss out on traffic for the alternatives, even though your content holds the answers.

Grouping the right keywords into your healthcare content is part of on-site SEO which can help your prospective clients land on your page and not on a competitor’s website.

Competitor Analysis

Competitor analysis involves investigating links, keywords, content and other online aspects. Reverse-engineering the most effective components of what is already available will help with building a uniquely beneficial strategy for your healthcare business.

By delving into what is already working for direct competitors and marginal competitors alike, you will have the results without having to lose time on working through the steps – your competitors already did the hard work. What’s left is looking at their keyword ranking and website structure, and expanding on that.

By analysing competitors, your content strategy will improve upon what’s already available and provide your target audience with more precise answers.

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Page Templates

An SEO content template is given to professional copywriters as well as other content creators such as illustrators and videographers. This template serves as a structured outline for exactly what is required to be created in order to publish a page that ranks for a specific topic.

Outlining and assembling a content template takes tens of hours of work per template. This will benefit your:

  • Efficiency
  • Usability
  • Optimisation
  • Adaptability
  • Contemporaneity
  • Relevancy
  • Structure

Using the correct page templates will help your content become structured and will help search engines read the pages easier, because your site will have a relevant structure.

Infographics and Video Animations

Placing infographics, illustrations and video animations on a website can assist in boosting the on-page SEO. Well-optimised visuals can help people find your pages through external engines which are sometimes unusual for your field such as Google Images or Google Video.

Visual elements have a much higher chance of virality, which is why a good SEO strategy includes such items.

Content Production

After researching the elements of your SEO strategy, the SEO team will create briefs for the written content. Once received by the writers, they will review authoritative resources, such as government websites, research data, census statistics and healthcare-specific sources to create relevant, knowledge-based, proven content for your pages.

Well-researched content makes your web presence’s field of opportunities virtually endless.

Here are some of the types of content which may be considered while researching for your strategy:

Product Pages

A well-described product can be SEO content and a landing page for advertisements. Products and services alike can be listed or have their own pages, based on relevant prior research.

Blog Posts

A blog is one of the most convenient methods to create an ongoing stream of impactful healthcare content. Bog posts can be more engaging and more likely to lure customers towards your website than static pages. Blogs can be a great way to build continuous authority for your site.

Videos

Due to the general lack of video content within the healthcare niche, mental health being the only exception, it can be easier to rank on the first page of Google or Bing for a cutthroat keyword by creating and implementing a video rather than writing thousands of words for a single page.

Internal Linking

Search engines utilise bots to go through links and backlinks found on each website that is included in this engine’s search results (is indexed). It does this to better comprehend the relationship between various web pages within the websites. The bots crawl menus, sidebars, footers, headers and even links coming in from external sources.

In addition to understanding the relationship between various web pages, Google divides the link value amongst all the links present on a web page.

Call Prevention Digital Today for Help with Your Content Strategy

With more than five decades’ worth of experience, Prevention Digital has a firm and extensive grip on the digital marketing terrain for your healthcare business. Our knowledgeable team can control all digital things related to brand awareness and development while you focus on your clientele.

We are a powerhouse of digital creatives who know how to handle brand colours and utilise user funnels. We invest our time, and your money, in producing, upgrading and setting data-driven content to increase your income while upgrading your brand’s level of confidence to potential customers.

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