Digital Marketing
For Dentists

During the COVID-19 pandemic many have been putting off visiting their dentist, or may have been unaware that dentists remained open as an essential service. This presents many opportunities for the dentistry industry as we move forward into the post-COVID world, and now would be a good time to capitalise on a strong marketing strategy.
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Why Choose Prevention Digital
With over 50 years’ of combined experience managing healthcare marketing campaigns, our proven digital solutions have helped businesses generate millions in additional revenue through increased exposure and targeted messaging. Our holistic digital marketing solutions involving SEO, PPC, email marketing, social media management, web development and design means you can focus on running your dentistry without worrying about business.
Stage 1
Stage 1
Research
Research

Understanding your target audience combined with keyword analysis will help to form the wider content strategy. Many of your potential patients will be searching for services within your local area.

Stage 2
Stage 2
Web Design & Development
Web Design & Development

We provide bespoke, mobile-friendly websites that are tailored to your target audience and overall branding. Our websites are designed for ease of use and will lead to higher conversion rates.

Stage 3
Stage 3
Marketing Strategy
Marketing Strategy

We look at the various different touch points within your dentistry brand and implement a marketing strategy to increase exposure, instil confidence and generate more revenue from existing patients.

Stage 4
Stage 4
Multi Channel Marketing
Multi Channel Marketing

A multi-channel approach including SEO, PPC, Email Marketing, Social Media Marketing & Video Marketing will be implemented by our team of healthcare digital marketing experts.

Stage 5
Stage 5
Optimisation & Split Testing
Optimisation & Split Testing

Marketing is a transformative process, everything we create is built on years’ of data analysis. We monitor your campaign performances and test new ideas to increase engagements, leads and conversions.

The Problem
A marketing solution for dentists needs to provide solutions and focus on hyper-local messaging and targeted ads, resulting in higher conversions and reduced ad spend.

Localised Marketing Strategies

Creating and implementing a marketing strategy that does not target local audiences is a complete waste of time and money. Those looking for a dentist for themselves and their immediate family are unlikely to travel far from their home (exceptions for cosmetic dentistry).

Trust & Expertise

Individuals are reluctant to seek help for teeth or gum problems, this has been made worse by the COVID-19 pandemic. Without demonstrating expertise on a personal level, or highlighting the urgency of treatment in certain situations, many will remain on the fence about seeking help for their teeth and gum problems.

The Solution

To stand out from your competition, you must demonstrate expertise and trust to a wider demographic audience. Considerations around COVID-19 safety measures, concerns around tooth and gum related problems and the procedures involved. Imagery needs to reflect a wide demographic (family friendly) and content needs to be easy to understand.

Your website branding and imagery should focus on the solution to dental problems. Readers should have instant access to the necessary information around pricing, procedures, safety guidelines, medical recommendations as well as easy access to registering with your dental clinic. Campaigns need to focus on your target audience within close proximity to your clinic.

Your website needs to be a trusted source of information. You have to clearly define the different services you provide (the problem), and the reader needs to feel compelled towards the solution. With the right expertise from Prevention Digital, your website and wider marketing strategy needs to be highly optimised for trust signals, localised traffic and conversions.

More Reasons to Choose Prevention Digital
Experienced Healthcare Marketing Professionals
Managed digital marketing solutions
Data driven results that work
Getting to a solution takes time and most importantly, expertise. We are a digital marketing agency with decades of experience in the healthcare industry. our team consists of the qualified psychotherapist, digital marketing practitioners, web developers, and designers who understand the difference between average and sensational.
We can help you turn the ‘problem’ into a ‘solutions’ with just a few clicks
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There are no catches or string attached

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